Social Media & Digital Marketing

Woman using a smartphone social media conecpt

Course Description

A Social Media specialist/manager is responsible for planning, implementing, managing and monitoring the company’s Social Media strategy in order to increase brand awareness, improve Marketing efforts and increase sales. His/her goal is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap.

Job Description

A social media specialist is responsible to develop, implement and manage the company’s marketing strategy and oversees all social media content. He/She will be posting content on social media according to the company’s marketing plan and will be the contact person of all customers on social media, replying to comments and messages, and providing accurate and appealing information. He/She might also be responsible for creating paid social media campaigns to increase the awareness of the company and/or drive sales.

Mini Syllabus

The course aims to educate beneficiary participants on creating high-end content for the most widely used social media platforms so as to gain an advanced understanding of social media marketing basics. 

  • Language: EN
  • Duration / Class: 2-3 hrs
  • Total Hrs: 45 hrs
  • Classes per week (approx.): 3

Course Content

Time: 7 weeks

Curriculum is empty

Potential Job placements

  • Social media coordinator/manager/specialist
  • Community manager
  • Content creator/manager
  • Digital Account Manager
  • Digital Marketing Assistant
  • Social content manager
  • Advertising and social media accounts manager
  • E-shop assistant

Core Skills

  • Strong understanding on how social media work
  • SEO (Search Engine Optimization) knowledge
  • Strategic planning for social media
  • Creativity
  • Team player

Hard Skills

  • Strong knowledge of social media platforms (Facebook, Instagram, LinkedIn, Pinterest, Youtube)
  • Excellent knowledge of Greek and/or English
  • Excellent knowledge of Windows or MAC OS
  • Excellent knowledge of Microsoft Office
  • Knowledge of graphic design and/or website software
  • Knowledge of Google Ads and Facebook Ads
  • Knowledge of Google Analytics

Soft Skills

  • Excellent writing skills
  • Analytical thinking
  • Excellent communication skills
  • Attention to detail
  • Exceptional multi-tasking skills
  • Strong problem solving skills
  • Able to explain complex social media data in an understandable way
  • Knowledge on customer service



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